Internet fame isn’t something reserved solely for humans. If anything, dogs may be better equipped to weather the limelight than their two-legged friends. You don’t have to worry about them tainting their reputation by saying something scandalous on social media, and the media attention is unlikely to go to their heads. Of course, the responsibility of curating their persona is on your shoulders. Here’s what you can do to improve your pup’s status as an influencer.
Engagement
Popularity is all about engagement, about making your audience understand what separates your puppy from the competition. That’s why it’s important to carve out a niche and highlight the unique qualities of your furry friend. A signature style can be a great way to develop your first fans, but you’ll want to maintain a close relationship with them to improve your signal boost. Engage directly with social media comments, and you can expect your followers to snowball as they continue to share and like your posts.
Optimizing Presence for Search Engines
There are practical considerations to consider even if you have the cutest puppy in the world, and SEO is one of the most important things you should keep in mind. Search engine optimization refers to the algorithms engines like Google use when prioritizing content, and they’re becoming increasingly more sophisticated. While keywords are still an important component of these rankings, it’s just as important to be frequent with your posts. The quality of your content is just as important, and many pet parents like The Super Extra Dogmom maintain a blog to improve the SEO profile of their baby.
Crisp and Clear Pictures
Photos and videos of your dog will serve as the main thrust of your media campaign, but a few baby Chihuahua pictures alone aren’t going to turn your canine into a superstar overnight. Take the time to understand photo editing software, and consider investing in a decent camera. There’s a lot of competition in the celebrity pet market, and amateur photography is unlikely to become a major sensation. It’s important to remember that this is a business, even if it takes a back seat to your 9 to 5 job.
Building Popularity
The social media community is an ecosystem, and fans of one influencer are more likely to pay attention to what they’re talking about. Try to build relationships with other social media personalities to boost your presence. Once you’ve built a modest reputation, you can start looking to other accounts you can partner with. Just be careful to vet your partners carefully, as any mistake they make could have a negative impact on your dog’s presence.
Building a celebrity personality for your pet can be a lucrative side gig, but it’s ultimately all about your passion. Let your love and pride for your friend be your guide, but don’t neglect the practical work necessary to make them famous.
